Premium ice cream brand brings frozen delights online

Carmen’s Best is riding the digitization wave and going into cyberspace. The premium Filipino ice cream has harnessed digital technology to turn its website, www.carmensbest.com, into a full-fledged electronic store (e-store). Founder and chief executive officer Francisco Magsaysay said, like most businesses, the 10-year-old artisanal ice cream business faced major challenges when the COVID-19 pandemic…