Digital is increasingly becoming the name of the game. From television channels entering into the streaming service fight to daily broadsheets getting their own apps, more and more industries have realized that the new business battleground is our devices. As Forbes stated in 2021: “An entirely new game is being played. In this new game,…
At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers – Kakam Gabunada, Vice President of Nestle Philippines; John Rubio, Country Director of Facebook; and Steven Tan, President of SM Supermalls in the Philippines and China – about trends that will emerge in 2022 and beyond. Here is a summary of…
We asked three CEOs from different industries what they expect from their marketers during (and eventually after) the COVID-19 crisis. These three CEOs — Aleli Arcilla, President and General Manager of Reckitt Benckiser Philippines (better known as the maker of Lysol, and Strepsils); Johnlu Koa, Founder and CEO of French Baker; and Jet Parma, President…
The global pandemic has jabbed a wrench into many organizations’ plans, making the future seem even more uncertain. But as new consumer trends begin to emerge and more leaders are now able to combine hard data with experience, ways have emerged for organizations to remain forward-looking in this crisis.Twelve market masters share here their insights…