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Trendspotting 2022 and beyond

At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers – Kakam Gabunada, Vice President of Nestle Philippines; John Rubio, Country Director of Facebook; and Steven Tan, President of SM Supermalls in the Philippines and China – about trends that will emerge in 2022 and beyond. Here is a summary of…