If there’s one good thing about the pandemic, it accelerated the digital revolution which was already slowly moving towards that direction even before the global health crisis.
This led to the e-commerce boom, as well as the abrupt use of digital payments system, and the migration of some businesses, mostly retail, to online selling to mitigate the impact of lockdowns and closures of brick-and-mortar stores due to constantly changing quarantine restrictions.
For startup companies who wish to have an online presence, there are a lot of free resources online which they can use to set up their own virtual stores. Besides, this is the only way for their businesses to survive during these abnormal times. Here are some of the resources that they can utilize to create their websites, optimize their social media pages, and overall content:
Wix is a popular website-building tool. It only requires you to log in using your Facebook, Gmail, or Apple account, after which you can have access to templates which you can use to customize your own website.
Photopea is a free online photo manipulation and layout tool whose features are comparable to that of Adobe Creative applications. Moreover, it also comes with free templates that you can use for your content.
Canva is mainly a tool for creating posters. It also offers a variety of templates that can be used for other business-related activities. Canva has templates for resumes, invitations, posters for different platforms, PowerPoint presentations, and the like. It also provides vector designs and logos in its elements tab that you can use to decorate your project. To access Canva’s free version, you only need to sign up using your Facebook, Gmail, or Apple account. For access to more templates and features, Canva is offering them at a cost.
Grammarly is a grammar checker application for your text content. It also gives you insights on your content’s clarity and can give you suggestions based on your content’s goal. You can spend some bucks to access Grammarly’s additional features.
Davinci Resolve is a free downloadable video editing application that has a color correction, motion graphics, and audio post-production. However, Davinci Resolve requires you to understand and learn basic knowledge in video editing first before using it. It is one of the best free downloadable video-editing applications.
Headliner is a free online video-editing tool with unique features like a waveform generator. Headliner can create waveform animation for your audio or videos that you can add to the overall design of your video. You can also check similar online video editing apps like Adobe Spark or Kapwing.
Animaker is an online editing tool that already has elements that you can simply drag and drop to your editing timeline. However, Animaker’s free version only allows you to create five 2-minute videos per month.
OBS Studio is primarily used for online events. OBS Studio is a broadcasting application that you can download for free. It allows you to broadcast pre-recorded and live videos.
Unsplash is a repository website for stock photos from professional photographers. Images in Unsplash are free and can be easily downloaded for production use.
Pexels is also a repository website for stock photos like Unsplash. It also offers downloadable stock videos for commercial use.
DaFont is a website that allows you to download free fonts to use for posters, documents, presentations, etc.
Pixabay is a website that contains free downloadable high-quality vector images.
Vectr is an online application that allows you to create vector graphics. Vectr is easy to use and its functions can be learned without a sweat. It has shapes and pencil tools that are used to render the desired vector graphics.
Bandlab Mastering is one of the features offered by Bandlab. Bandlab Mastering allows you to master your audio files for distribution quality. You simply upload your audio files to the website and Bandlab Mastering will allow you to download mastered versions (Universal, Punchy, Clarity, and Tape) of your file depending on your preference.
Lastly, Nibbler is a Search Engine Optimization (SEO) tool that gives you easily interpretable insights to boost your website. Nibbler gives you an idea on your website’s accessibility, user experience, marketability, and technical aspect of your website.
These free social media and website-building tools would make your migration to e-commerce fast and worry-free as they are easy to learn and since they are free, you don’t have to worry about investing a lot of money on it. And as the digital revolution continues, expect more of these tools to be available to the public as they aid businesses in creating their online presence.