With over one billion active users worldwide, TikTok is undoubtedly one of the largest social media platforms to date. For those who didn’t know, TikTok is free and easily downloadable via the App Store or Google Play where you can watch, create, and share short-form videos of anything under the sun. Think YouTube but with 15-second to 10-minute clips ranging from hearty home-cooked meal ideas and home workouts to skincare recommendations and DIY tutorials. Aside from being a platform for entertainment, content creation, and self-expression? You can also make money through it! Like other social networking platforms nowadays, TikTok is a place where you can earn. Here are four ways you can make money while enjoying TikTok:
TikTok Creator Marketplace
The TikTok Creator Marketplace (TCM) is the official platform for brand and creator collaborations on TikTok. Through the TCM, brand agencies can work together with the continuously growing number of TikTok creators across the globe.
TCM streamlines the entire brand campaign process all in one platform, enabling agencies to easily and quickly source suitable and relevant creators for their campaigns, activate creators at scale, and measure and optimize branded content campaign performance.
Whether you’re a startup brand or a creator who just started a week ago, the TikTok Creator Marketplace can become your avenue to build strategic partnerships with fellow brands and creators. Fret not because you can also make data-driven marketing decisions provided directly by TikTok. You can also utilize the Campaign Reporting feature to gain access to detailed reports of your campaign performance, as well as analyze its number of views, reach, engagement rate, and the like. The best part? The reports are updated daily so you can keep track of your progress.
TikTok Creator Fund
Launched in 2020, the Creator Fund allowed certain users or “creators” to make money based on the number of views on their videos. Of course, that depends on the type of content a TikTok creator produces. If a user creates engaging content, discovers the right niche, and finds the right target audience, they’re more likely to earn profit from the platform. The payment varies based on factors such as the number of views, the level of engagement, and the authenticity of users engaging with your posts. The more engagement your videos receive, the more TikTok pays you.
Making money on TikTok isn’t a piece of cake though. Not everyone is eligible to apply for the TikTok Creator Fund. First, you need a minimum of 100,000 video views in the last 30 days to join the Creator Fund. You must also have at least 10,000 TikTok followers and be at least 18 years of age. TikTok also considers whether you have an account that abides by its community guidelines and terms of service.
If you think you fit the bill, then apply for the Creator Fund now! Once you’ve found the right people to consume your content, your followers may also voluntarily “gift” you money (similar to giving a tip!).
Want to earn money and rewards just by watching videos and participating in events on TikTok? That’s made possible by the TikTok Rewards referral program! Aside from making money and gaining benefits using this feature, it also lets users earn real-time rewards by simply inviting their friends to join TikTok. Earn those rewards the moment your friends enter the platform and create their accounts.
What’s also great about TikTok Rewards is that you don’t need to have a minimum number of followers to participate. Just invite your friends who have never joined TikTok using your unique invitation code from your TikTok profile. After earning a certain number of TikTok Rewards, you can redeem them for actual cash and coupons.
TikTok Coins is the in-app currency used on TikTok. Users can purchase them in exchange for actual money. The coins can also be used to send gifts and diamonds to creators to show appreciation for their content. To receive benefits from TikTok Coins, you need to be a creator though. Your followers can send your gifts while engaging with your live streams. To conduct live streams, you need to have at least 1,000 followers. Then, you can earn gifts on TikTok and convert them into diamonds, which can be further converted into cash.
In a short span of time, TikTok has proven that it is indeed on top of its game, providing both entertainment and income for many individuals across the world.
Miles Nicole See is a fourth-year student at the University of the Philippines Baguio. She is a Bachelor of Arts in Communication student with a major in Journalism and a minor in Broadcast Communication. In her free time, Miles is fond of visiting coffee shops, reviewing films on Letterboxd, and playing with her dogs.