To thrive in the business scene, entrepreneurs must know how to innovate. Business owners must look for different tactics to make their businesses grow. One of the ways in which brands can flourish is through affiliate marketing—and did you know that you can use this business approach on TikTok? Is this your first time hearing…
TikTok is one of the leading social media platforms today, with a whopping one billion active users all over the globe. Not only is it a place to watch, create, and share different video content but when used in the right way, TikTok can also be an avenue for knowledge and growth. Yes, you can…
MANILA, Philippines -Homegrown e-commerce solutions provider Enstack is targeting to officially launch its product in Vietnam this year as part of its regional expansion plan amid the rising demand for digital tools among small and medium enterprises (SMEs). Macy Castillo, CEO and co-founder of Enstack, told the Inquirer the testing of their products with select…
The term ‘live selling’ is not new to most netizens ever since it skyrocketed in popularity in the last couple of years. The practice of live selling or showcasing assorted items—from clothes to food—through live streams on different social media or streaming platforms has been a widely known phenomenon in the e-commerce industry. In live…
To say e-commerce is growing in leaps and bounds is not just a cliché. Assistant Secretary Mary Jane Pacheco of the Department of Trade and Industry (DTI) said from a mere 2,068 online brand name registrations from January to March 2020, before the corona virus disease 2019 (Covid-19) pandemic, the number rose to 88,363 from…
This is a pivotal time for Philippine brands who are seeking to transition or lead in e-commerce. Regardless of size and scale, they face a tremendous opportunity to reach new markets for significant growth at this point in time: the Philippines is the fastest-growing e-commerce market in Southeast Asia and the value of its digital…
Digitalization and the use of technology has been integrated and ingrained in so many of our industries for decades, but nowhere has it been as swiftly and massively adapted as it has in the past two years amid the global health crisis. With public health and safety as an imperative, alongside the continuing necessity of…
The “social commerce” industry in the Philippines is tipped to surge by 30 percent in 2022 with gross merchandise value (GMV) estimated at $682 million and, from then on , according to Research and Markets. GMV refers not only to the value of the goods sold online, but also includes any fees that may be…
As the sector that enables the vital movement of goods and products from one place to another, logistics has always been an indispensable part of the Philippine economy. However, it has faced a lot of challenges in the past year due to restricted movement of goods, delay in manufacturing and fewer imports, which are direct…
E-commerce exploded amid the pandemic, not only because quarantine restrictions confined people to their homes but also because it enabled enterprising Filipinos earn extra income. The thriving sector, however, cannot happen without the support from the logistics sector. One of the new players on the block is Locad, a startup logistics firm that promises to…