We asked two top market research practitioners—NielsenIQ managing director for Myanmar, Vietnam and Philippines Patrick Cua and Kantar Philippines president Gary de Ocampo—to share about consumer behaviors which they have uncovered in 2021 and their implications in 2022. Here are their views: Q: What key changes in consumer behavior have you decoded during the pandemic…
In these most uncertain times, how can companies grappling with an omnipresent pandemic and rapidly shifting market preferences survive and eve thrive beyond this global health crisis? Admittedly, there’s no single set of solutions that can address this as everything remains fluid and continues to change in so many unpredictable ways. However, there are certain…
Increased dependence on technology, new concepts of identity, a demand for real experiences and a rise in consumer rating are some of the top priorities of consumers in the next 10 years, according to the Dentsu Consumer Vision 2030: The Age of Inclusive Intelligence, a futuristic study by global marketing services group Dentsu International. Drawing…
If blended learning, initially a peripheral concept, is the likely future of education when the COVID-19 pandemic ends, blended retailing may also become the new normal for commercial establishments as physical and digital worlds collide.In its report “Top 10 Global Consumer Trends 2021,” Euromonitor International calls this combination of in-person and online shopping to…