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Tag Archives: Euromonitor

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8 types of consumers businesses should look out for in 2022

Insights, Investor, MSMEsBy InquirerAugust 10, 2022

Looking for ways to meet diverse customer demands? Get to know these top personality-driven consumers dominating the market this 2022 and see how your business can adjust sales and marketing strategies based on their needs. Research group EuroMonitor International says consumers are influenced by a slew of factors—from online product reviews, convenient shopping platforms to…

Riding the e-commerce boom

Business Owner, E-Commerce, Insights, MSMEsBy InquirerAugust 10, 2022

This is a pivotal time for Philippine brands who are seeking to transition or lead in e-commerce. Regardless of size and scale, they face a tremendous opportunity to reach new markets for significant growth at this point in time: the Philippines is the fastest-growing e-commerce market in Southeast Asia and the value of its digital…

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