The term ‘live selling’ is not new to most netizens ever since it skyrocketed in popularity in the last couple of years. The practice of live selling or showcasing assorted items—from clothes to food—through live streams on different social media or streaming platforms has been a widely known phenomenon in the e-commerce industry. In live…
Amid the prolonged and painful COVID-19 pandemic, the name of the game in business is plain survival, of making sure that the enterprise remains viable long enough until the economy finally recovers and gets back on the path of fast growth. “It is not about profit but people. This ensures longevity in the business,” -said…
The COVID-19 pandemic has ravaged most businesses across the globe, but the consequent lockdown measures have also served as a catalyst for online marketplaces to gain wider acceptance. Consumers who were cooped up in their homes—some of whom were mall rats during prepandemic times—had no choice but to turn to digital platforms for their…