Restaurant chain operator Shakey’s Pizza Asia Ventures Inc. seeks to boost its delivery business—a segment that has grown in importance further during this prolonged pandemic—with the launch of its new super app.
Through is “Super App,” Shakey’s aims to beef up the company’s off-premise capabilities and enhance the overall delivery experience for its customers.
The new and improved delivery app comes with exclusive promos and new features such as the order tracker, which allows app users to track their purchase in real time, providing extra assurance that their orders will be delivered on the dot. The brand has an existing “if it’s late, it’s free” delivery program.
Largest loyalty program
The new app also allows guests to link and manage their loyalty cards digitally. Shakey’s has one of the country’s largest loyalty programs, the “Shakey’s SuperCard,” which has more than 1 million active members. Guests can now conveniently purchase and manage their SuperCard accounts through the app to unlock all SuperCard benefits.
“Shakey’s has long been investing in its delivery and digital platforms way before this pandemic started. Continuous improvements are being done to maximize these platforms … We believe the confluence of our company’s digital capabilities and guest-centric ethos can create a fast, convenient and superior delivery experience for our guests,” Vicente Gregorio, president and CEO of Shakey’s, said in a disclosure to the Philippine Stock Exchange.
The app is available on AppStore, GooglePlay and Huawei AppGallery.
The restaurant group sees its agile pivot to digital and off-premise service as a strategy that would make it more resilient and responsive in times of crisis.
“It is important for us to build crisis-ready stores. Part and parcel of this is done by leveraging technology and creating efficient systems. The other half is realized by mobilizing our people,” Gregorio said.
In 2020, the group rolled out an initiative called “Project Nerdy: Near and Ready,” a program aimed at reducing employees’ travel time by reassigning them to store outlets nearer to their homes on a voluntary basis. Through this program, it effectively mitigates disruptions in store operations arising from employee transit issues due to pandemic-related quarantine restrictions.