farmers

SMC ramps up support for farmers

Agriculture remains one of the hardest-hit sectors since the pandemic struck in March 2020. With usual supply routes cut off due to protocols and mobility restrictions to prevent the transmission of COVID-19, most farmers have experienced difficulty moving produce to various markets around the country, including Metro Manila. San Miguel Corp. (SMC), which last year…

carrots

ANI strengthens PH food security through digital solutions

The COVID-19 pandemic is forcing many industries to change the way they think and do business. Amidst the uncertainties, companies are “going digital,” but many have found themselves overwhelmed by new technology and processes. One local agrienterprise, however, found the perfect formula to marry tradition with innovation: by looking to the past to secure the…

coffee

How to adopt a coffee tree

October is also known for another beverage. We have been celebrating Philippine coffee since President Fidel Ramos declared October as coffee month in 1997. In malls, promotional activities include free coffee every day for two to three weeks. The nonprofit Philippine Coffee Board Inc. (PCBI) was established in 2002 by then Agriculture Secretary Cito Lorenzo…

billboards

Trendspotting 2022 and beyond

At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers – Kakam Gabunada, Vice President of Nestle Philippines; John Rubio, Country Director of Facebook; and Steven Tan, President of SM Supermalls in the Philippines and China – about trends that will emerge in 2022 and beyond. Here is a summary of…