coffee

How to adopt a coffee tree

October is also known for another beverage. We have been celebrating Philippine coffee since President Fidel Ramos declared October as coffee month in 1997. In malls, promotional activities include free coffee every day for two to three weeks. The nonprofit Philippine Coffee Board Inc. (PCBI) was established in 2002 by then Agriculture Secretary Cito Lorenzo…

billboards

Trendspotting 2022 and beyond

At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers – Kakam Gabunada, Vice President of Nestle Philippines; John Rubio, Country Director of Facebook; and Steven Tan, President of SM Supermalls in the Philippines and China – about trends that will emerge in 2022 and beyond. Here is a summary of…

loleth so

Tourism ready for rebound

The tourism industry is one of the sectors hit hardest by the COVID-19 pandemic, with travel restrictions forcing the closure of hotels and other establishments offering accommodations. But the Hotel Sales and Marketing Association (HSMA) has always been optimistic that tourism will soon bounce back, and Filipino and foreign travelers will once again queue up…

farmland

Davao heading to economic development despite pandemic

DUMAGUETE CITY—Despite the gloom brought about by the prolonged COVID-19 pandemic, investors remained optimistic about Davao region’s path towards development. Local businessmen recently launched , which seeks to showcase the region’s innovations in learning, real estate, tourism, and agri-business, positioning it as an investment partner for industry leaders in and outside the country. During the…

Onwards to recovery

The extent of this pandemic and its harrowing impact might have been underestimated when it first hit the country. Most of us likely thought that it won’t be a big deal and we’ll just continue on with our weekend dinners and vacation plans. At Globe, we made the right decision not to take it lightly—we…

Managing public-private partnerships for a postpandemic recovery

COVID-19 is directly impacting infrastructure services around the world. Demand for existing infrastructure has fallen sharply. Construction of new infrastructure has slowed, if not stalled, everywhere. The COVID-19 crisis is also unique in the suddenness and the severity of its impact on the economy and infrastructure usage. While some infrastructure sectors like health and ICT…